target audience: TECH SUPPLIER Publication date: May 2023 - Document type: Market Perspective - Doc Document number: # EUR150668023
Oracle Champions the Merits of a Unified Enterprise as the Key to Connected Customer Experience
This IDC Market Perspective presents IDC's opinions on Oracle's refreshed positioning in customer experience applications. Oracle's "Connected CX in a unified enterprise" highlights the importance of a cohesive enterprise technology stack in CX as well as organizationwide. This proposition aligns with business customers' higher-level business challenges and moves away from product-centric propositions.
"Oracle is re-establishing its positioning in CX with a proposition that emphasizes the need for a unified tech stack strategy, leveraging its penetration in enterprise apps beyond CX applications," said Van Valdez, associate research director, European Customer Experience, IDC Europe.