target audience: TECH SUPPLIER  Publication date: May 2023 - Document type: Market Perspective - Doc  Document number: # EUR150668023

Oracle Champions the Merits of a Unified Enterprise as the Key to Connected Customer Experience

By:  Van Valdez

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Abstract


This IDC Market Perspective presents IDC's opinions on Oracle's refreshed positioning in customer experience applications. Oracle's "Connected CX in a unified enterprise" highlights the importance of a cohesive enterprise technology stack in CX as well as organizationwide. This proposition aligns with business customers' higher-level business challenges and moves away from product-centric propositions.

"Oracle is re-establishing its positioning in CX with a proposition that emphasizes the need for a unified tech stack strategy, leveraging its penetration in enterprise apps beyond CX applications," said Van Valdez, associate research director, European Customer Experience, IDC Europe.



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