TECH SUPPLIER May 2023 - Market Perspective - Doc # EUR150668023
Oracle Champions the Merits of a Unified Enterprise as the Key to Connected Customer Experience
This IDC Market Perspective presents IDC's opinions on Oracle's refreshed positioning in customer experience applications. Oracle's "Connected CX in a unified enterprise" highlights the importance of a cohesive enterprise technology stack in CX as well as organizationwide. This proposition aligns with business customers' higher-level business challenges and moves away from product-centric propositions.
"Oracle is re-establishing its positioning in CX with a proposition that emphasizes the need for a unified tech stack strategy, leveraging its penetration in enterprise apps beyond CX applications," said Van Valdez, associate research director, European Customer Experience, IDC Europe.
European Customer Experience Management Strategies
Customer relationship management applications
List of Figures
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