target audience: TECH SUPPLIER  Publication date: Jun 2023 - Document type: IDC Survey - Doc  Document number: # EUR150777923

European Small and Medium-Sized Business Buyer Behavior: Insights Into SMB Technology Procurement

By:  Riccardo Barrai Loading


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This IDC Survey focuses on understanding how European small and medium-sized businesses research new technology products and vendors in the market, who they're buying from, and the main purchasing factors driving their technology purchases. IDC surveyed 986 SMBs in Europe across the following European countries: the U.K., France, Germany, Spain, and Italy. Small businesses in this survey are defined as companies with 1-99 employees, while medium-sized businesses are defined as companies with 100-999 employees.


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