target audience: TECH SUPPLIER  Publication date: Aug 2023 - Document type: Market Perspective - Doc  Document number: # EUR151153223

Generative AI: The Path to Impact


  • Robert Parker Loading
  • Michelle Abraham Loading
  • Jason Bremner Loading
  • Arnal Dayaratna Loading
  • Kathy Lange Loading
  • Marci Maddox Loading
  • Dr. Chris Marshall Loading
  • Dave McCarthy Loading
  • Holly Muscolino Loading
  • Neil Ward-Dutton Loading


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This IDC Market Perspective introduces a framework that highlights the path to organizational impact for generative AI. This framework helps organizations work through the key activities that need to be established, illustrates the core technologies required, and proposes how organizations should think about new use cases to deliver organization impact. The report also shows how GenAI will reshape existing technology markets and create new ones over the coming decade, explains how enterprise investment in GenAI will drive value to different types of vendors, and provides guidance for vendors about how to position themselves for success.

"The technology industry stands at a seminal moment with the introduction of generative artificial intelligence (GenAI). In nine short months, GenAI has simultaneously captured the attention, imagination, and concern of most technology and business leaders across the world," said Bob Parker, SVP Research, IDC. "However, questions remain as to how investments will be allocated, how technology markets will adapt, and where the greatest value will be captured."


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