target audience: TECH BUYER  Publication date: Oct 2023 - Document type: Tech Buyer Presentation - Doc  Document number: # EUR151312523

Leveraging Digital Innovation in the Healthcare Industry

By:  Adriana Allocato


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This IDC Tech Buyer Presentation explains how to leverage digital innovation in the healthcare industry. Patients, healthcare providers, and other industry stakeholders are now moving to a fully digitalized offline-to-online patient journey; this is opening new opportunities in the research and development of medicines and the delivery of healthcare services, while resolving barriers to treatment and improving patient outcomes. Healthcare organizations have digitally transformed to become a real digital business.

This presentation examines how running a digital business is more than integrating technology. As healthcare organizations' needs are firmly planted in a digital-first world, they need to constantly focus on innovation to address patient expectations, clinicians' experience, and the development of an ecosystem of multiple stakeholders.

This presentation was delivered on September 28, 2023, during IDC Directions Portugal, in Estoril. IDC Directions Portugal is one of the most important event about digital transformation in the country.


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