target audience: TECH SUPPLIER  Publication date: Dec 2023 - Document type: Market Presentation - Doc  Document number: # EUR151410723

Generative AI in Enterprise Applications: Drivers, Challenges, and Potential


  • Charles Aladesuru Loading
  • Edyta Kosowska Loading
  • Ivan Oz Loading
  • Ashok Patel Loading
  • Tom Seal Loading


  • 17 slides

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This IDC Market Presentation investigates the drivers, challenges, and potential impact of generative AI in the enterprise applications space. It highlights the key difference between generative and non-generative AI, articulates the growing importance of generative AI, and discusses the challenges of implementing it in an enterprise applications setting.


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