target audience: TECH SUPPLIER  Publication date: Dec 2023 - Document type: Market Note - Doc  Document number: # EUR151412623

Workday Rising EMEA: Emphasizing Platform, Industries, and AI


  • Bo Lykkegaard Loading
  • Tom Seal Loading
  • Stefanie Naujoks Loading


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This IDC Market Note highlights main news as well as presents IDC's key takeaways and recommendations for Workday based on the Workday Rising event in Barcelona on November 14-16, alongside 4,000 delegates, which was up from 3,000 in 2022.

"In HCM, Workday is no longer a challenger — it is the incumbent. This means it must take new paths to sustain growth," said Bo Lykkegaard, Associate VP for Software Research, IDC Europe. "These paths include offering a broad enterprise application suite, emphasizing its platform capabilities, offering industry-specific engines for focus verticals, trying new go-to-market motions with key services and solution partners, and investing in a stronger and better localized footprint in regions such as Europe."


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