target audience: TECH SUPPLIER  Publication date: May 2024 - Document type: Market Perspective - Doc  Document number: # EUR152186324

Cloud had to be a "Push" to the C-Suite, AI Is Now a "Pull," Says AWS


  • Duncan Brown Loading
  • Rahiel Nasir Loading
  • Vladimir Kroa Loading
  • Katharina Grimme Loading
  • Anielle Guedes Loading
  • Giovanni Cervellati Loading
  • Giulia Carosella Loading
  • Stuart Wilson Loading


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This IDC Market Perspective presents key findings from AWS' annual analyst summit held in London in April. While AI inevitably dominated the agenda, the event also featured presentations and discussions about the company's focus on industry clouds, the role of its partnership ecosystems, and approach to digital sovereignty. AWS also highlighted its sustainability practices and initiatives.

"AWS is the dominant cloud infrastructure player in Europe, but that doesn't mean it doesn't have challenges," said Duncan Brown, group vice president at IDC. "Differentiating its AI position, emphasizing business (as opposed to technology) relevance, and establishing a long-term partner proposition should be at the top of the firm's strategic priorities in EMEA."


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