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TECH SUPPLIER May 2019 - IDC Survey - Doc # EUR245067419

What European Industries Want: DX Survey Results

By: Karel PlevaProgram Director, IDC Financial Insights, Mark YatesResearch Manager, Digital Transformation and Customer Experience, Europe

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Abstract

This IDC Survey document presents data from the IDC European Leadership Survey. It reports the digital transformation priorities of Western European IT decision makers in the banking, insurance, retail, healthcare, life sciences, government, and manufacturing verticals. The document aims to help IT suppliers improve their use of sales, marketing, and product/service development resources. The report outlines organizations' main budget areas for 2018 and offers essential guidance on how to translate these priorities into lasting customer relations.


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