TECH SUPPLIER May 2020 - Market Perspective - Doc # EUR246273120

Experience Maturity and Positioning to IT Buyers

By: Martin StillerSenior Research Analyst, Mark YatesResearch Manager, Digital Transformation and Customer Experience, Europe

Abstract

This IDC Market Perspective examines what to consider and how best to position IT products and services based on self-perceived customer experience maturity.

"It is crucial for IT suppliers to illustrate the type of customer experience they aim to help their clients achieve. Identifying a customer's relative CX maturity level is an important first step, as it can set the stage for a lasting relationship." — Research Manager Mark Yates, IDC Europe


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