TECH SUPPLIER May 2020 - Market Perspective - Doc # EUR246273120
Experience Maturity and Positioning to IT Buyers
This IDC Market Perspective examines what to consider and how best to position IT products and services based on self-perceived customer experience maturity.
"It is crucial for IT suppliers to illustrate the type of customer experience they aim to help their clients achieve. Identifying a customer's relative CX maturity level is an important first step, as it can set the stage for a lasting relationship." — Research Manager Mark Yates, IDC Europe