This IDC Survey is the third in the series of IDC Health Insights reports examining European life sciences organizations' digital transformation (DX) strategies and priorities across the five key dimensions of DX: leadership and culture, operations, patients and customers, intelligence and insights, and work model transformation.
This report focuses on the "patients and customers" dimension. The analysis is based on IDC's European Tech and Industry Pulse Survey 2019–2020, a landmark study of IT solutions, investment priorities, and emerging technologies. The 2020 sample, which included Russia, Poland, and the Czech Republic, represented more than 75% of the European economy (in terms of the GDP of 40 countries). The life sciences sample consisted of 137 respondents in 13 countries.
"While the COVID-19 crisis will likely hamper IT innovation plans in many areas in the near term, the focus on digital engagement with end users will only sharpen due to the global shift towards digital communication channels and the need to regain trust in the crisis recovery phase. The new realities present a plethora of excellent opportunities for life sciences companies to create new digitally enabled offerings to support customer and patient experience transformation." — Senior Research Analyst Nino Giguashvili, IDC Health Insights Europe.