TECH SUPPLIER Dec 2020 - IDC Survey Spotlight - Doc # EUR247037620
IDC Survey Spotlight: European Enterprises to Prioritize CX over DX in 2021
By:
Mark Yates
Research Manager, Digital Transformation and Customer Experience, Europe, Angela Vacca
Senior Research Manager, European Industry Solutions, Customer Insights & Analysis
Abstract
This IDC Survey Spotlight examines the 2021 and 2022 priorities of European enterprises in the wake of their experiences dealing with the impacts of the COVID-19 pandemic. Data from IDC's Europe, the Middle East, and Africa COVID-19 Survey (Wave 13), conducted October 20–30, 2020, indicates organizations are prioritizing future proofing, digitally enhanced products/services and experiences, and new revenue streams over digital transformation. This document offers recommendations on how IT suppliers in Europe should position themselves to respond to these shifting priorities.
Coverage
Subscriptions Covered
European Customer Experience Management Strategies
Regions Covered
Central and Eastern Europe, Western Europe
Topics Covered
COVID-19, Customer relationship management applications, Digital transformation
Content
- 2 slides
Get More
When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.