TECH SUPPLIER Dec 2020 - IDC Survey Spotlight - Doc # EUR247037620

IDC Survey Spotlight: European Enterprises to Prioritize CX over DX in 2021

By: Mark YatesResearch Manager, Digital Transformation and Customer Experience, Europe, Angela VaccaSenior Research Manager, European Industry Solutions, Customer Insights & Analysis


This IDC Survey Spotlight examines the 2021 and 2022 priorities of European enterprises in the wake of their experiences dealing with the impacts of the COVID-19 pandemic. Data from IDC's Europe, the Middle East, and Africa COVID-19 Survey (Wave 13), conducted October 20–30, 2020, indicates organizations are prioritizing future proofing, digitally enhanced products/services and experiences, and new revenue streams over digital transformation. This document offers recommendations on how IT suppliers in Europe should position themselves to respond to these shifting priorities.


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