TECH SUPPLIER Jun 2021 - Technology Segment - Doc # EUR247122921

Russia Hardcopy Peripherals Market 2020 Analysis and Vendor Profiles

By: Konstantin MakarenkovSenior Research Analyst, Imaging Devices & Document Solutions, Russia

Abstract

This IDC Technology Segment study provides Russia HCP market unit, value ($M), and share (%) data for 2014–2020. It presents in-depth and up-to-date profiles of the top-performing vendors, covering their local presence and structure, 2020 revenue breakdowns by line of business, distribution channel structure, major contracts and projects won during the year, marketing campaigns and promotions, services and document solutions offered, and channel partner programs.

"The COVID-19 pandemic has significantly hit the Russian economy and negatively impacted the market in 2020, with the introduction of restrictive measures aimed at combating the coronavirus infection and the fall in global demand for energy resources reducing demand in most vertical markets. Recently, the Russian government and businesses have responded to the pandemic by driving funding consolidation (i.e., reviewing their IT investment plans, prioritizing projects, and cutting less important ones and concentrating on the critical ones that are most appropriate for the economy and businesses in the epidemic situation). This will eventually create new opportunities for IT suppliers. Organizations in all verticals are reviewing and reprioritizing investments in digital technologies. Vendors that better adjust to the changing needs of the market will succeed in the 'new normal.'" — Senior Research Analyst Konstantin Makarenkov, IDC Russia


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