TECH SUPPLIER Feb 2021 - Market Perspective - Doc # EUR247285721
What Revenue Cloud Tells Us About Salesforce and the CRM Market in Europe
By:
Mark Yates
Research Manager, Digital Transformation and Customer Experience, Europe
Abstract
This IDC Market Perspective examines the November 2020 launch of Salesforce.com's Revenue Cloud in the context of the company's longer-term portfolio strategy and the CRM market more generally. It includes concrete guidance on how software providers should engage the European CRM market as it decelerates.
"While still hot, CRM market growth is set to decelerate in Europe as competition intensifies. CRM suppliers will largely need to chase Salesforce, which has pulled ahead of the other major players and gained market share over the past few years. Interestingly, the launch of Revenue Cloud suggests how Salesforce and its competitors could increase their presence on the market." — Mark Yates, Research Manager, IDC Europe
Coverage
Subscriptions Covered
European Customer Experience Management Strategies
Companies Covered
Regions Covered
Central and Eastern Europe, Western Europe
Topics Covered
Customer relationship management applications, eCommerce
Content
List of Figures
Get More
When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.