TECH SUPPLIER Feb 2021 - Market Perspective - Doc # EUR247285721

What Revenue Cloud Tells Us About Salesforce and the CRM Market in Europe

By: Mark YatesResearch Manager, Digital Transformation and Customer Experience, Europe

Abstract

This IDC Market Perspective examines the November 2020 launch of Salesforce.com's Revenue Cloud in the context of the company's longer-term portfolio strategy and the CRM market more generally. It includes concrete guidance on how software providers should engage the European CRM market as it decelerates.

"While still hot, CRM market growth is set to decelerate in Europe as competition intensifies. CRM suppliers will largely need to chase Salesforce, which has pulled ahead of the other major players and gained market share over the past few years. Interestingly, the launch of Revenue Cloud suggests how Salesforce and its competitors could increase their presence on the market." — Mark Yates, Research Manager, IDC Europe


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