TECH SUPPLIER Feb 2021 - IDC Survey - Doc # EUR247449221

CX Survey Results: Customer Journey Management Must Foreground End-to-End Experience

By: Mark YatesResearch Manager, Digital Transformation and Customer Experience, Europe

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Abstract

This IDC Survey presents results from the Customer Experience section of IDC's European Software Survey, completed in November 2020 (N = 763). It focuses on journey management across verticals, analyzing European organizations' top journey management priorities and offering guidance by sector. Results are split by finance, retail, manufacturing, telecommunications, government and education, professional services, and transportation.


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