TECH SUPPLIER Mar 2021 - Market Perspective - Doc # EUR247530421

A Cross-Cutting View of European Verticals: Benchmarking IT, GDP, and Employment, 2020 and 2021 Outlook

By: Neli VachevaResearch Manager, European Industry Solutions, Customer Insights & Analysis


This IDC study analyzes vertical market indicators in Europe to understand the structure, size, and economic importance of industry sectors on the continent. The study focuses on the economic contribution of verticals to national and regional GDP and includes employment numbers by vertical. The study examines IT spending as a percentage of GDP, as well as IT spending per employee, to determine the level of IT sophistication of each vertical in 21 European countries.

The vertical markets covered include discrete manufacturing, process manufacturing, retail and wholesale, resource industries and construction, utilities, telecommunications, media, transportation, personal and professional services, financial services, and the public sector.

"Indicators like IT intensity and IT propensity are important references that enable vendors to compare verticals across different regions and countries. However, vendors must also look at how verticals innovate and develop cross-country and cross-industry ecosystems. In addition, vendors must examine how IT investments in terms of technologies and use cases are determined." — Research Manager Neli Vacheva, IDC Europe Customer Insights and Analytics



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