TECH SUPPLIER Mar 2021 - IDC Survey Spotlight - Doc # EUR247544421

Cost a Major Barrier to Personalization

By: Mark YatesResearch Manager, Digital Transformation and Customer Experience, Europe


This IDC Survey Spotlight reveals the primary challenges to personalization among European enterprises. Data from IDC's Europe European Software Survey (N = 763) indicates that organizations believe personalization to be costly. It also suggests enterprises struggle to obtain customer consent, update customer data, and ensure data governance. This document offers recommendations on how IT suppliers in Europe can position themselves to respond to these challenges.


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