TECH SUPPLIER Apr 2021 - IDC Survey Spotlight - Doc # EUR247587621

Customer Engagement Channel Priorities in Europe

By: Mark YatesResearch Manager, Digital Transformation and Customer Experience, Europe

Abstract

This IDC Survey Spotlight reveals the channel priorities of European enterprises aiming to enhance their engagements with customers. Data from IDC's Europe European Software Survey (n = 763) indicates that organizations will focus on websites and email. It also offers guidance on incorporating channel-oriented solutions into sales, marketing, and service management tools.


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