TECH SUPPLIER Apr 2021 - IDC Survey Spotlight - Doc # EUR247621221

Tapping the IoT Opportunity for Customer Experience

By: Mark YatesResearch Manager, Digital Transformation and Customer Experience, Europe


This IDC Survey Spotlight shows that enterprises investing into the Internet of Things (IoT) often do so to help boost customer experience. Using data from IDC's European IoT Survey 2020 (n = 939), this Spotlight provides insight into how IoT is being used to improve customer experience and offers guidance on how to connect proposals for customer relationship management software to IoT initiatives.


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