TECH SUPPLIER Jun 2021 - Market Presentation - Doc # EUR247838221

IDC European Industry Acceleration Survey Methodology, 2021

By: Neli VachevaResearch Manager, European Industry Solutions, Customer Insights & Analysis

On-line Presentation


In April and May 2021, the IDC European Customer Insights and Analysis group carried out the IDC European Industry Acceleration Survey, interviewing representatives of 1,535 organizations with 10+ employees across Europe.

The IDC European Industry Acceleration Survey 2021 is a landmark study that provides an unprecedented view of European organizations’ digital acceleration plans in the post-COVID-19 pandemic period.

The survey examines the impact of the pandemic on business priorities and IT investments; trends in the transformation of business models, operations, workforces, and value to business; and vendor roles and perceptions across industries.

The sample includes the U.K., Germany, France, Italy, Spain, the four Nordic countries (Sweden, Denmark, Norway, and Finland), Russia, the Czech Republic, and Poland. These 12 countries are responsible for more than 77% of the European economy (assessed as the GDP of 45 countries). The research is fully projectable across countries, industries, and size classes.

End-user surveys provide critical input for IDC research groups studying business and IT trends, requirements, solution priorities, and IT purchasing patterns. The results are analyzed by vertical market, company size, and line of business.

This document is a guide to IDC's approach. IDC will use the survey results in a series of demand-side reports to be published under the European Verticals: Use Cases and Strategies service, as well as in select European industry dedicated research services.


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