TECH SUPPLIER Sep 2021 - Market Presentation - Doc # EUR248171021

What Is Driving European C-Suite Groups' Digital Investments in 2021?

By: Neli VachevaResearch Manager, European Industry Solutions, Customer Insights & Analysis

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Abstract

This IDC Presentation examines the business and IT investment priorities of various business function groups (management and strategy, finance, technology, operations, and customer engagement) in European organizations in 2021. The report looks at the roles played by function groups in the digital transformation (DX) use case design cycle — from defining the use case to monitoring the results — and provides insight into the digital investment outcomes each group values most.

This document also highlights the most important selection criteria applied by the respective groups when evaluating technology providers' propositions and includes a tool for identifying consensus and non-consensus areas related to digitalization across functions.


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