target audience: TECH SUPPLIER  Publication date: Jan 2023 - Document type: Market Perspective - Doc  Document number: # EUR249970222

Google Strengthening Its 5G Ecosystem Position Through Enterprise Device Market Activities: European Perspectives


  • Ingrid Soukupova Loading
  • Alejandro Cadenas Loading


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This IDC Market Perspective discusses Google’s recent announcements of new Pixel smartphones, the new Pixel Watch, and cooperation between Google Cloud and Fitbit Health Solutions. The focus is on exploring the implications of these announcements for the European enterprise market and how this impacts Google’s position in the B2B segment compared with its competitors.

“Google seems to understand that to secure a leading position in the 5G industry, end-user devices must become an integral part of its overall strategy, given that so many 5G use cases depend on these devices now and will do in the future. It therefore comes as no surprise that Google is strengthening its position in the European devices market and investing in 5G-enabled innovations like network slicing, which has implications for the entire commercial segment.” — Research Manager Ingrid Soukupova, European Mobility Program, IDC


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