target audience: TECH BUYER Publication date: Oct 2023 - Document type: Tech Buyer Presentation - Doc Document number: # EUR251246223
Industry Buyers Handbook: European Financial Services
This IDC Industry Buyers Handbook aims to help technology vendors understand what drives the technology purchase decisions of buyers within the financial services industry. Vendors can use this Handbook to align the company's proposition with the buyer's strategic priorities, position the technology offering to respond to the buyer's business objectives, and develop a compelling narrative that resonates with the buyer's requirements.
Technology vendor executives in areas such as marketing, sales, and product strategy can leverage the insights in this Handbook to inform their approach to buyers in the financial services industry. The insights provided here are based largely on IDC survey data, but they also incorporate senior IDC analysts' knowledge, IDC research, and ongoing conversations with key industry players.
"Technology suppliers serving the financial services industry are in a unique position to leverage their expertise and experience to support financial institutions in these difficult economic times. To differentiate themselves from the competition, technology suppliers should seek to offer more than just technology solutions. They should also provide technology guidance. Taking a strategic approach, rather than a purely technology-based approach, will lay the groundwork for long-term partnerships with financial organizations. Therefore, it is vital that technology providers take the time to understand the industry's strategic priorities and the associated challenges." — Research Director George Briford, IDC Financial Insights