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Jul 2015 - Business Strategy - Doc # GIPW06X

Business Strategy: Digitally Transforming Retail Businesses: The Western European Perspective

Authors: Spencer Izard, Luca Bonacina

This IDC Retail Insights study assesses Western European retailers' investment plans for 2015 and beyond, emphasizing technologies that they will leverage to digitally transform their businesses. It discusses the key findings of IDC's latest European Vertical Market Survey and EMEA DX Summit Survey, which were carried out among retail companies in Western Europe.

"As retailers in Europe seek new ways to differentiate themselves from the increasing competition in the region, digital transformation is a train they cannot afford to miss. Today, all the top Western European retailers are in the process of determining how digital impacts them and what their digital transformation approach and strategy should be," said Luca Bonacina, senior research analyst, IDC Retail Insights.

"Western European retailers are digitally transforming their business to address changes in both the industry and consumer engagement channels. At the moment, their focus is especially on building an omni-channel backbone and digitalizing the physical store," said Spencer Izard, research director, IDC Retail Insights.

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