Digital Experience Management Software

IDC's Digital Experience Management Software service looks broadly at the evolving field of persuasive content and analyzes the many individual software markets that enable organizations to plan, create, source, manage, deliver, and analyze the content that drives relevant, personalized, and engaging digital experiences — whether via the web, mobile apps, social channels, or connected devices. Topics explored include strategies for optimizing the end-to-end persuasive content life cycle (including editorial, image, video, 3D, user-generated, and product content), in the context of improving the customer, consumer, employee and other audience engagement. IDC's Digital Experience Management Software service provides vendors and buyers with the information they need to develop successful product road maps and strategies.

Markets and Subjects Analyzed

  • Web content management, headless CMSs, hosted solutions, and more
  • Digital asset management and dynamic media software
  • Product information management software
  • Content sourcing and curation solutions
  • Content marketing platforms and social media resonance
  • Video platforms for marketing and enterprise uses
  • Creative tools, including solutions for marketers/business users
  • Enterprise portals for employee workspaces

Core Research

  • IDC TechScape and IDC PeerScape for digital experience management
  • Market landscapes on website solutions, digital asset management, and video platforms
  • Worldwide forecasts and competitive analyses on website solutions, digital asset management, and video platforms
  • Thought leadership on market trends in digital experience management including the content supply chain, the intersection of content and commerce, and cognitive content and emerging use cases for AI and machine learning
  • Customer needs and strategies, including user surveys and buyer case studies in digital experience management
  • Social media intelligence for DXM vendors and buyers including content and audience analytics

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.

Key Questions Answered

  1. How is the future of digital experience management taking shape? What are the implications for vendors and buyers, and what should their planning assumptions be?
  2. Who are the leading players, and how are they positioned to succeed in a changing market? What should buyers prioritize in solutions/vendors?
  3. What emerging/disruptive technologies, such as 5G, AI, and machine learning, are there on the horizon, and how will they benefit customers and/or affect current market players?
  4. What is the return on investment for digital experience management solutions, and what are the best practices for ensuring success?

Related Links

Meet the Experts
Marci Maddox

Research Director, Digital Experience Strategies