Canadian Mobile Consumer and Connected Life

IDC's Canadian Mobile Consumer and Connected Life is a subscription-based program focused on understanding the opportunities and marketing around connected and mobile services, devices, and technologies to Canadian consumers. The program also discusses how these services and technologies shape the consumer's connected life. It includes timely updates, survey data, marketing insights, and forecasts essential to product managers and marketers for near-term planning and long-term outlook. This program can be delivered in multiple formats or presentations.

Markets and Subjects Analyzed

  • Technology and service adoption, usage, and consumer perspective
  • Consumer behavior and consumer segmentation
  • Marketing-connected consumer services and devices to Canadians, top purchase drivers, and product attributes
  • Connected/smart home services and devices
  • Smart assistant services and devices
  • Consumer wireline (internet, home phone) and wireless services
  • Consumer TV services and over-the-top (OTT) video services
  • Wearables, connected health and mixed reality technologies

Core Research

  • Canadian Consumer Forecasts
  • Consumer Services (Wireless, Internet, Phone Services)
  • TV Services and OTT Video Services
  • Connected Mobility and Connected Home Devices
  • Smart Home Monitoring and Security Service

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.

Key Questions Answered

  1. What are the emerging technologies and services that enable a connected lifestyle for Canadian consumers?
  2. How will the adoption of various technologies and services today impact the consumer experiences of tomorrow?
  3. What should marketers do to build strong sales and marketing campaigns for connected consumer products and services?
  4. How should technology vendors and service providers engage with Canadian consumers as connectivity becomes increasingly integrated into their everyday lives?
  5. How should you connect the dots between mature and emerging devices and services to build consumer experiences of the future?

Related Links

Meet the Experts
Jean Phillippe Bouchard

Vice President, Data & Analytics

Manish Nargas

Research Manager, Consumer and Mobile Research

Shahd Elashri

Associate Analyst, Wearables & Consumer Research