For many IT vendors, sales targets continue to increase every year at rates upward of 15% per year. In contrast, U.S. IT spending by the large enterprise segment is forecast to grow by only 4.9% in 2019. To achieve higher numbers, IT vendors need to be better informed and sell smarter. Selling smarter means having a more intimate understanding of buyers, including their unique business challenges and objectives and, in particular, better market analytics focused on their overall IT purchasing behavior and priorities. IDC's United States IT Wallet service provides an analysis of the specific IT spending strategies and priorities for more than 4,000 of the largest United States–based companies. The research is crafted to arm sales and marketing organizations with the specific information they need to incorporate into a smart selling strategy.
United States IT Wallet
Markets and Subjects Analyzed
- IT services
- Telecom services
- Internal services
- Size and growth of IT spending by company
- Drivers impacting IT spending growth by company
- Company IT strategies and buying behavior
- Economic health of each company
- Events impacting IT spending by company
- IT Spending Forecast by Company
In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.
Key Questions Answered
- Which U.S. companies are the largest spenders on IT products and services?
- How does the technology product mix differ by company?
- How does IT adoption differ by company?
- How can vendors and suppliers best position and sell their products and services to different customer segments?