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Japan Unified Communications, Collaboration and CRM Applications

The unified communications (UC), collaboration, and CRM market in Japan is growing rapidly for digital transformation (DX). IT users need real-time collaboration systems because of the globalization of their business location and their increasing business flow. Also, an enterprise's need to reduce costs, improve workflow efficiencies, generate new revenue streams, and transform business is greater than ever. A UC/collaboration technology is valuable for solving business issues and creating new business value for users. In addition, customer communication and personalized marketing by using a powerful collaboration system become more important to every enterprise. IDC's Japan Unified Communications, Collaboration and CRM Applications service is designed to provide detailed analyses and essential guidance to vendors and channels competing in the Japan UC/collaboration/CRM market. In 2017, this service will enhance several research to the cloud-based UC market, digital marketing, and digital contents management market for DX.

Markets and Subjects Analyzed

  • Enterprise IP telephony equipment (including IP PBX, VoIP gateway, IP phone, and IP key telephone systems) and extension services
  • Enterprise collaborative applications and services
  • IP conferencing systems and services
  • CRM (sales/marketing/customer service/contact center) solutions
  • Enterprise teleworking solutions
  • Enterprise social networking

Core Research

  • Japan Unified Communications and Collaboration Systems Market Forecast and Share
  • Japan Unified Communications and Collaboration Systems Enterprise User Survey
  • Japan Content Applications Market Forecast and Share
  • Japan CRM Market Forecast and Share
  • Japan Teleworking Market Forecast

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.

Key Questions Answered

  1. What is the total addressable market of UC including hardware and UC applications?
  2. Which UC solution is growing and has future opportunity?
  3. What is the business impact of digital marketing and SFA to the CRM market?
  4. What is the total opportunity for IP contact center solutions, and how will it grow in the near future?
  5. What is the current state of the teleworking-related market and relationship to enterprise mobile system?
  6. How does social business deploy as an enterprise collaboration system?
  7. How is the future position of the software market related to digital marketing?
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Takashi Manabe Group Director, Software & Security / IT Spending, IDC Japan