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Canadian Quarterly Mobile Device Tracker

The Canadian mobile phone market is large and complex and continues to evolve as vendors compete for share. IDC's Canadian Quarterly Mobile Device Tracker® is the premier tool used to measure and analyze the size and growth of the Canadian traditional phone and smartphone markets. Clients use the tool to evaluate current and historical vendor performance, analyze seasonal patterns and market growth, and identify opportunities through the use of the market segmentation and channel data provided in the tracker. The segmentation and analysis data are used by large Canadian organizations to maximize the impact of sales and marketing campaigns, which can help drive increased revenue growth and market share.

Technology Coverage

This tracker provides total market size and vendor share for the following technology areas. Measurement for this tracker is in shipments.

Core coverage:

  • Operating systems: Android, iOS, BlackBerry, Windows Phone, and feature phones
  • Product: Phablet, regular smartphone, and feature phone
  • Screen size band
  • Price band
  • Smartphone class: Ultra high end, high end, midrange, low end, and ultra low end
  • NFC

Geographic Scope

  • Canada

Forecast Coverage

Forecasts for this tracker are updated quarterly and include five years of historical data, two years of quarterly forecasts, and an additional three years of annual market projections. Forecasts are available at country level. Examples of the forecasts included in this tracker are as follows:

Core forecast coverage:

  • Air interface: 4G LTE and 3G HSPA
  • Operating systems: Android, iOS, BlackBerry, Windows Phone, and feature phones
  • Segment: Commercial and consumer
  • Product: Phablets, regular smartphones, and feature phones

Optional forecast coverage:

  • Screen size
  • Price band
  • Channel: Retail, telco, etailer, internet direct, dealer/VAR/SI, store direct, and inbound/outbound

Deliverables

This tracker is delivered on a quarterly basis with tools such as pivot tables. Deliverables for this tracker are listed below. For a complete delivery schedule, please contact an IDC sales representative.

  • Preliminary top 10
  • Historical data
  • Forecast data
  • Qualitative report

IDC's Tracker Methodology

IDC's tracker data is developed using a rigorous methodology that includes well-planned and well-coordinated local, regional, and worldwide data cross-checks combined with a proprietary advanced data consolidation and analysis data platform managed by IDC's Worldwide Tracker organization. Data sources used in the process of determining IDC's tracker numbers include, but are not limited to:

  • In-country local vendor interviews
  • Distribution data feeds
  • Worldwide and regional vendor guidance
  • ODM data
  • In-country local channel partner discussions
  • Import records
  • Feedback from component suppliers
  • Vendor briefings and public financial reports
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Related Links

Meet the Experts

Jean Philippe Bouchard Vice-President, Mobility & Consumer Research, Canada
Steve Yang Senior Analyst, Communications & Mobility