Collaboration and social engagements are driving new approaches to growing business, creating a new generation of engagement-centric efficiencies that benefit every part of the enterprise. And it's only the beginning.
IDC's Social, Communities, and Collaboration service looks toward the next-generation enterprise where emerging collaborative and social technologies drive efficiencies, with both people and AI at the core to create new flows of work that improve productivity and customer, partner, and employee experiences.
The convergence of the collaboration and social media markets creates a new Social Collaborative Zone that crosses internal, gated, and public conversation networks. The results are melting silos, new ways to work that drive growth, and new metrics that reflect interactions and experiences at scale, across the sales continuum.
This service explicitly covers online communities, enterprise social networks (ESNs), team collaborative applications (TCAs), public social networks, social media management solutions, and traditional collaboration (email, conferencing, and messaging).