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Asia/Pacific IT Wallet

For many IT vendors, sales quotas grow at an aggressive 10-15% annually. In contrast, the Asia/Pacific IT market is expected to grow at less than half this rate annually. Vendors face the added challenge of a downward trend in the yield of corporate investments on new client acquisitions. Therefore, keeping and growing customers over time has become as important as acquiring new ones — measuring "share of wallet" is more relevant than simply measuring "market share." Indeed, selling existing clients more products or services, and doing this more frequently, should be the primary focus of any company seeking to improve sales productivity. The total amount of money a customer can spend on IT products is a vital piece of information for planning and managing sales and marketing efforts. IDC's Asia/Pacific IT Wallet is designed to deliver this information and help IT vendors maximize the returns on their business development initiatives.

IDC's Asia/Pacific IT Wallet is an Excel pivot table providing clients estimates of the historical and expected technology spend of Asia's leading corporations. Segmented into hardware, software, IT services, telecommunications, and internal spend, the Asia/Pacific IT Wallet service provides IT vendors with insight into their own position — their share of wallet — within their key accounts and views into how that might change going forward.

Markets Covered

This product covers the following segments of the IT market:

  • Hardware
  • Software
  • IT services
  • Telecom services
  • Internal services

Subjects Analyzed

Throughout the year, this product will address the following topics:

  • Size and growth of IT spending by company
  • Drivers impacting IT spending growth by company
  • Company IT strategies and buying behavior
  • Economic health of each company
  • Events impacting IT spending by company


Throughout the year, this product will offer insight into the latest trends impacting the market. Potential studies include:

  • 2019 IT Spending by Company

Key Questions Answered

Our research addresses the following issues that are critical to your success:

  1. Which Asia/Pacific companies are the largest spenders on IT products and services?
  2. How does the technology product mix differ by company?
  3. How does IT adoption differ by company?
  4. How can vendors and suppliers best position and sell their products and services to different customer segments?

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Meet the Experts
David Lantsman

Research Manager, Customer Insights & Analysis