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Worldwide Quarterly Tablet Tracker

IDC's Worldwide Quarterly Tablet Tracker® fills the growing demand for detailed, timely, and accurate information on this new market for mobile connected devices. It provides insightful analysis, quarterly market share data, and a five-year forecast. The core of the product is a comprehensive electronic database detailing changes and trends in this market.

Technology Coverage

This tracker provides total market size and vendor share for the following technology areas. Measurements for this tracker are in units, value, and end-user ASP.

Core Coverage

  • Product Category: Tablet
  • Product: Slate Tablet and Detachable Tablet
  • Vendors: 150+
  • Historical Price Bands: $50 bands
  • Processor: Vendor, Cores, and Speed Band
  • CPU: ARM and x86
  • Operating System: Android, BlackBerry OS, iOS, Linux, webOS, Windows, etc.
  • Connectivity: 3G, 4G, WiFi, WiFi/3G, WiFi/4G, and Air Interface/Generation
  • Cellular Voice Calling
  • Screen Size and Resolution
  • Storage (GB), RAM
  • Channels: Direct-in-store, Direct-Online, Retail, Electronic Retailer (eTailer), and Telco
  • Segments: Consumer, Education, Government, Small Office/Home Office, Small Business, Medium-Sized Business, Large Business, and Very Large Business

Optional Content Add-Ons

  • Model Name
Geographic Scope
  • Asia/Pacific (excluding Japan) (available by 15 countries)
  • Canada
  • Central and Eastern Europe (available by 16 countries)
  • Japan
  • Latin America (available by 16 countries)
  • Middle East and Africa (available by 16 countries)
  • United States
  • Western Europe (available by 16 countries)
Forecast Coverage

Forecasts for this tracker are updated quarterly and include historical data from 1Q10, two years (five to eight rolling quarters) of quarterly forecasts, and an additional three years of annual market projections. Forecasts are available at the worldwide, regional, and country levels. Measurements for this tracker are in units, value, and ASP (end-user pricing). Details of the forecasts included in this tracker are as follows:

Core Forecast Coverage

  • Product Category: Tablet
  • Product: Slate Tablet and Detachable Tablet
  • Operating System: Android, BlackBerry OS, iOS, Linux, webOS, Windows, etc.
  • Connectivity: 3G, 4G, WiFi, WiFi/3G, and WiFi/4G
  • Screen Size Band
  • Channels: Direct-in-Store, Direct-Online, Retail, eTailer, and Telco
  • Segments: Consumer, Education, Government, Small Office/Home Office, Small Business, Medium-Sized Business, Large Business, and Very Large Business

Optional Forecast Add-Ons

  • Price Band Forecast
Deliverables

This tracker is delivered on a quarterly basis via the Web-based query tool. Deliverables for this tracker are listed below. For a complete delivery schedule, please contact an IDC sales representative.

IDC's Tracker Methodology

IDC's tracker data is developed using a rigorous methodology that includes well-planned and well-coordinated local, regional, and worldwide data cross-checks combined with a proprietary advanced data consolidation and analysis data platform managed by IDC's Worldwide Tracker organization. Data sources used in the process of determining IDC's tracker numbers include, but are not limited to:

  • In-country local vendor interviews
  • Distribution data feeds
  • Worldwide and regional vendor guidance
  • ODM data
  • In-country local channel partner discussions
  • Import records
  • Feedback from component suppliers
  • Vendor briefings and public financial reports
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