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India Monthly City-Level Printer Tracker

IDC's India Monthly City-Level Printer Tracker® provides a comprehensive view and analysis of the Indian printer market on a monthly basis. With competition in India's printer market becoming more intense, vendors are trying to penetrate the second-, third-, and even fourth-tier cities in an attempt to maximize market opportunities and generate revenue. As a result, these vendors are constantly looking to track rapidly growing cities in a particular state as well as those cities where it will be easier for them to gain considerable market shares. Vendors also need to know the relative rankings of their competitors in the various cities of India to plan their go-to-market strategies. IDC's India Monthly City-Level Printer Tracker is designed to help printer vendors that are targeting the large and expanding printer market in India. It provides timely critical intelligence and industry analysis that is essential for players that need to formulate strategic and tactical plans and to compete more effectively in India, one of the fastest-growing printer markets in the world.

Technology Coverage

IDC's India Monthly City-Level Printer Tracker provides total market size and vendor share for the following technology areas and segmentations. Measurement for this tracker is in unit shipments only.

Technologies and sub-technologies:

  • Single-function laser printer
  • Single-function inkjet printer
  • Multifunction laser printer
  • Multifunction inkjet printer

Optional content add-ons:

  • Unit shipment by printer category (single-function and multifunction printers)
  • Unit shipment by vendor and by city
Geographic Scope

By top 50 cities of India

North:

  • Delhi
  • Uttar Pradesh: Ghaziabad/Noida, Lucknow, Kanpur, Varanasi, Agra, Allahabad
  • Punjab: Ludhiana, Jalandhar
  • Haryana: Gurgaon
  • Chandigarh
  • Rajasthan: Jaipur, Jodhpur, Udaipur
  • Uttarakhand: Dehradun
  • Jammu and Kashmir: Jammu

West:

  • Goa: Goa (Panjim)
  • Gujarat: Ahmedabad, Rajkot, Surat, Baroda
  • Madhya Pradesh: Indore, Bhopal, Jabalpur
  • Maharashtra: Mumbai, Pune, Nagpur, Nashik

South:

  • Andhra Pradesh: Hyderabad, Visakhapatnam, Vijayawada
  • Karnataka: Bangalore, Mysore, Hubli, Mangalore
  • Kerala: Kochi, Thiruvananthapuram, Kozhikode
  • Puducherry
  • Tamil Nadu: Chennai, Coimbatore, Madurai, Tiruchirappalli

East:

  • Bihar: Patna
  • Jharkhand: Ranchi
  • Orissa: Bhubaneswar
  • North East (seven states): Guwahati
  • West Bengal: Kolkata, Siliguri
  • Chhattisgarh: Raipur
Deliverables

This tracker is delivered on a monthly and quarterly basis with tools such as pivot tables. Deliverables for this tracker are listed below. For a complete delivery schedule please contact an IDC sales representative.

  • Final monthly unit shipment release
IDC's Tracker Methodology

IDC's tracker data is developed using a rigorous methodology that includes well-planned and well-coordinated local, regional, and worldwide data cross-checks combined with a proprietary advanced data consolidation and analysis data platform managed by IDC's Worldwide Tracker organization. Data sources used in the process of determining IDC's tracker numbers include, but are not limited to:

  • In-country local vendor interviews
  • Distribution data feeds
  • Worldwide and regional vendor guidance
  • ODM data
  • In-country local channel partner discussions
  • Import records
  • Feedback from component suppliers
  • Vendor briefings and public financial reports
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