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Europe, Middle East and Africa Quarterly Smart Connected Device Tracker

IDC's Europe, Middle East and Africa Quarterly Smart Connected Device Tracker® fills the demand for detailed, timely and accurate analysis of the entire connected device market in EMEA, covering Personal computers (notebooks, desktops), Tablets, Detachables and Smartphones. It represents an essential data set and analysis of the technology and competitive developments shaping the market, covering quarterly vendor market shares, operating systems, screen sizes, user segments and distribution channels, and a detailed country-level 5-8 quarter and five-year forecast. Delivered through IDC’s effective Tracker online interface, this service is an essential business tool for all device, peripheral or accessory manufacturers, software vendors, telco operators and other channel partners that need to monitor the evolution of the device market, size the opportunities and refine their strategies in the highly competitive, fast-changing and continuously growing device market.

Technology Coverage

This tracker provides total market size and vendor share for the following technology areas. Measurement for this tracker is in unit shipments and value.

Core Coverage

  • Product Category: Desktop, Notebook, Tablet, Detachable and Smartphones
  • Product Detail (sub-categories)
  • Vendor (100+ vendors)
  • Operating systems
  • Screen size
  • Connectivity, Air interface
  • Price band


  • User Segment – Consumer, Commercial
  • User Segment details – Consumer, Education, Government, Small Office, Small Business (10-99), Medium Business, Large \and Very large business sub-segmentation
  • Distribution Channels – Direct Outbound/Inbound, Direct-Internet, Direct-Store, Reseller/VAR/SI, Retail, eTailer and Telco channel

Optional Content Add-Ons

  • Price band forecasts
  • Installed base

Geographic Scope

  • Western Europe (16): Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the U.K.
  • Central and Eastern Europe (11): Bulgaria, Czech Republic, Hungary, Poland, Romania, Russia, Slovakia, Slovenia, Ukraine, Kazakhstan, Rest of Central and Eastern Europe
  • Middle East and Africa (14): Egypt, Israel, Saudi Arabia, Turkey, United Arab Emirates, Kenya, Nigeria, South Africa, Bahrain, Kuwait, Oman, Qatar, Rest of Africa, Rest of Middle East.

Data Deliverables

This Tracker is delivered on a quarterly basis via a web-based interface for online querying and downloads. Deliverables for this tracker are listed below. For a complete delivery schedule please contact an IDC sales representative.

  • Historical data – quarterly delivery and updates
  • Forecast data – quarterly forecast updates

Forecast Coverage

Forecasts for this tracker are updated quarterly and include 5 years of historical data, 2 years of quarterly forecasts, and an additional 3 years of annual market projections. Forecasts are available at the regional and country levels. Forecasts included in this tracker are as follows:

  • Product Category: Desktop, Notebook, Tablet, Detachable and Smartphones
  • Product Detail
  • Operating Systems
  • Screen Size Band
  • User Segment - Consumer, Commercial - business sub-segmentation available for PC and Tablets
  • Distribution Channels - Direct, Vendor Internet, Vendor Stores, Resellers, Retail, eTailer and Telco channel

IDC's Tracker Methodology

IDC's tracker data is developed using a rigorous methodology that includes well-planned and well-coordinated local, regional, and worldwide data cross-checks combined with a proprietary advanced data consolidation and analysis data platform managed by IDC's Worldwide Tracker organization. Data sources used in the process of determining IDC's tracker numbers include, but are not limited to:

  • In-country local vendor interviews
  • Distribution data feeds
  • Worldwide and regional vendor guidance
  • ODM data
  • In-country local channel partner discussions
  • Import records
  • Feedback from component suppliers
  • Vendor briefings and public financial reports

Related Links

Meet the Experts
Karine Paoli

Associate VP, European Personal Computing, IDC EMEA