Cloud, mobility, Big Data, and social are the foundation of a new paradigm in IT which IDC calls the 3rd Platform. Nordic companies acknowledge that staying competitive and transforming the business digitally is only possible by leveraging new technologies. The most progressive companies leverage 3D print, Internet of Things, cognitive computing, and robotics — technologies which IDC has labeled Innovation Accelerators — while other companies are "only" digitalizing existing processes.
IDC's Nordic Enabling Technologies research focuses on the adoption of 3rd Platform technologies and Innovation Accelerators and the market impact of the shift away from legacy IT. It includes market sizing and forecasts, end-user adoption, and ICT vendor strategy analysis.