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China Quarterly Provincial Tablet Tracker

With the competition in the China tablet market becoming more intense, vendors are trying to penetrate the provincial tablet market in an attempt to maximize market opportunities and grow revenue. As a result, they are constantly looking to identify and track the rapidly developing provinces as well as those provinces where it will be easier for vendors to gain substantial market share. These vendors also need to know the competitive rankings of their counterparts in each province in order to plan their go-to-market strategies. IDC's China Quarterly Provincial Tablet Tracker® is designed to help IT vendors that are targeting the large and growing China market. The product offers timely and critical intelligence to aid in strategic and tactical planning to compete effectively in China, which is one of the fastest-growing tablet markets in the world.

Technology Coverage

This tracker provides total market size and vendor share for the following technology areas. Measurement for this tracker is in unit shipments and revenue by province.

Core Coverage:

  • Unit shipment and revenue by segment group (consumer and commercial)
  • Unit shipment and revenue by product category (slate tablet and detachable tablet)

Geographic Scope

  • 27 provinces and four cities in the PRC

Forecast Coverage

Forecasts for this tracker are updated quarterly and include two years of historical data, two years of quarterly forecasts, and an additional three years of annual market projections. Forecasts are available at the country level. Examples of the forecasts included in this tracker are as follows:

Core Forecast Coverage:

  • Unit shipment and revenue by product category (slate tablet and detachable tablet)
  • Unit shipment and revenue by province

Deliverables

This tracker is delivered on a quarterly basis with the tool of pivot tables. Deliverables for this tracker are listed below. For a complete delivery schedule, please contact an IDC sales representative.

  • Final historical pivot table
  • Final forecast pivot table

IDC's Tracker Methodology

IDC's tracker data is developed using a rigorous methodology that includes well-planned and well-coordinated local, regional, and worldwide data cross-checks combined with a proprietary advanced data consolidation and analysis data platform managed by IDC's Worldwide Tracker organization. Data sources used in the process of determining IDC's tracker numbers include, but are not limited to:

  • In-country local vendor interviews
  • Distribution data feeds
  • Worldwide and regional vendor guidance
  • ODM data
  • In-country local channel partner discussions
  • Import records
  • Feedback from component suppliers
  • Vendor briefings and public financial reports
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Meet the Experts

Cindy Gao Senior Market Analyst, Research Operation Center, IDC China