Digital organizations must consider a platform strategy. Amazon, Apple, Facebook, Google, Tencent, and a handful of other consumer-oriented platforms are expanding positions in multiple markets including media and entertainment, news and information services, advertising, adtech/martech, telecom/broadband, transportation, retail, datacenters, workplaces, the Internet of Things (IoT), brick-and-mortar retail, and travel and hospitality.
IDC's Digital Service Providers: B2C analyzes the growing, potentially dominant role these platforms play in the distribution of content and services. The program is premised on the idea that these entities, with monthly active user bases in the multiple hundreds of millions, will increasingly aggregate both their own and third parties' services against their massive active user bases, transforming the way digital services of all types (and some physical services) will be created, aggregated, packaged, priced, distributed, and consumed. The program quantifies these impacts and provides essential guidance to market participants that understand the need for something beyond a social strategy.