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China Quarterly Provincial PC Tracker: Sales-Out

As market competition becomes more intense, both international and domestic vendors look to develop their products, channels, and services in order to maintain their competitive advantages in the market. IDC's China Quarterly Provincial PC Tracker: Sales-Out is designed to provide more timely tracking of the China PC sell-out market by channel, including etailer, LFR, and traditional, at provincial level, which is very important for PC vendors that are targeting the rapidly growing China market.

Technology Coverage

This tracker provides total market size and vendor share for the following technology areas. Measurement for this tracker is in shipments.

Core Coverage:

  • Product category (desktop/notebook)
  • Channels (etailer, LFR, traditional)
  • Vendors

Geographic Scope

  • 32 provinces in PRC

Forecast Coverage

Forecasts for this tracker are updated quarterly and include three years of historical data and five quarters of quarterly forecasts of market projections. Forecasts are available at the provincial levels. Examples of the forecasts included in this tracker are as follows:

  • Product category (desktop/notebook)
  • Channels (etailer, LFR, traditional)

Deliverables

This tracker is delivered on a quarterly basis with the Excel pivot tables. Deliverables for this tracker are listed below. For a complete delivery schedule, please contact an IDC sales representative.

  • Historical data
  • Forecast data

IDC's Tracker Methodology

IDC's tracker data is developed using a rigorous methodology that includes well-planned and well-coordinated local, regional, and worldwide data cross-checks combined with a proprietary advanced data consolidation and analysis data platform managed by IDC's Worldwide Tracker organization. Data sources used in the process of determining IDC's tracker numbers include, but are not limited to:

  • In-country local vendor interviews
  • Distribution data feeds
  • Worldwide and regional vendor guidance
  • ODM data
  • In-country local channel partner discussions
  • Import records
  • Feedback from component suppliers
  • Vendor briefings and public financial reports
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Meet the Experts

Cindy Gao Senior Market Analyst, Research Operation Center, IDC China