By using this site, you agree to the IDC Privacy Policy

Worldwide Digital Advertising Market Model

IDC's Worldwide Digital Advertising Market Model (DAMM) provides data on quarterly spending on internet advertising in 44 countries, including the United States, Canada, the United Kingdom, France, Germany, and Japan. It reports advertising spending by geography, by industry vertical, by medium, and in digital, by advertising format (mobile and desktop search, display, and video), and other breakouts (mobile platform, mobile device, social). A short-term four-quarter forecast and a long-term five-year forecast complement the data set. IDC's internet advertising is the only product in the market tracking worldwide internet advertising comprehensively. As such, it is an indispensable tool for publishers, ad tech vendors, and ad agencies to develop their corporate strategy and product plans and for sales forecasting and planning. This product includes a separate programmatic advertising forecast pivot table.

Markets Covered

This product covers the following segments of the Worldwide Digital Advertising Market Model market:

  • Quarterly internet advertising in 44 countries including the United States, Canada, the United Kingdom, France, Germany, and Japan
  • Spending by advertising format: online search, online display, online video, mobile search, mobile display, and mobile video
  • Social advertising
  • Insights into internet advertising spending by industry segment
  • Programmatic advertising forecast features spending by sales channel for digital, TV, and radio: Real-time bidding (RTB), private marketplaces, automated guaranteed, header bidding, programmatic guaranteed, and direct sales.

Subjects Analyzed

Throughout the year, this product will address the following topics:

  • Total internet advertising, growth trends, and differences by market
  • Spending by advertising formats, growth rates, and market shares: online search, display, and video; mobile search, display, and video
  • U.S. vendor market shares for total spending and spending by major advertising formats
  • Social advertising
  • Sales channels

Key Questions Answered

Our research addresses the following issues that are critical to your success:

  1. How much spending was there in total on internet advertising in specific markets?
  2. How did spending break down by advertising formats?
  3. How much spending will there be short term?
  4. How much spending will there be long term?
  5. How does spending distribute across different sales channels?

Worldwide Digital Advertising Market Model: U.S. Digital Ad Sales by Channel, 2016

Timely Delivery and Support

Throughout the year, this product will offer insight into the latest trends impacting the market. Potential studies include:

Worldwide Internet Advertising Market Model, 3Q15

Ad spend report: Total spending, ad formats, vendors

Worldwide Internet Advertising Market Model, 1Q16

Ad spend report: Total spending, ad formats, vendors

Worldwide Internet Advertising Market Model, 4Q15

Ad spend report: Total spending, ad formats, vendors

Worldwide Internet Advertising Market Model, FY16 and 2Q16

Ad spend report: Total spending, ad formats, vendors

Respond to Today's Dynamic Market

Print Web Page

Related Links

Meet the Experts

Archana Ramachandra Research Manager, ConsumerScape 360° and Consumer Primary Research
Karsten Weide Program Vice President, Media & Entertainment