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Worldwide Smartphone ODM Qview

IDC's Worldwide Smartphone ODM Qview examines the upstream supply chain for smartphones, which is increasingly shifting toward a different ODM ecosystem in Great China. This service provides quarterly insight into which ODMs manufacture for which branded vendors, along with splits by product technologies, supplier relation, and other splits.

Technology Coverage

This tracker provides total industry size and assembly vendor share for the following technology areas.

Core Coverage

  • Air interface
  • Operating system
  • Screen size band
  • Screen resolution

Optional Content Add-Ons

  • Top 30 assembly vendors' ranking and shipment volume
  • Top 30 design vendors' ranking and shipment volume
  • Customer/supplier relationship — brands versus assembly vendors
  • Customer/supplier relationship — brands versus design vendors

Geographic Scope

  • Worldwide


This service is delivered on a quarterly basis, and the deliverables are listed in the bullet list. For a complete delivery schedule, please contact an IDC sales representative.

  • Historical data
  • Historical qualitative report
  • Forecasts in a rolling five- to eight-quarter window

IDC's Tracker Methodology

IDC's tracker data is developed using a rigorous methodology that includes well-planned and well-coordinated local, regional, and worldwide data cross-checks combined with a proprietary advanced data consolidation and analysis data platform managed by IDC's Worldwide Tracker organization. Data sources used in the process of determining IDC's tracker numbers include, but are not limited to:

  • In-country local vendor interviews
  • Distribution data feeds
  • Worldwide and regional vendor guidance
  • ODM data
  • In-country local channel partner discussions
  • Import records
  • Feedback from component suppliers
  • Vendor briefings and public financial reports
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Meet the Experts

Sean Kao Research Manager, Worldwide Hardware Assembly Research, IDC Taiwan