Rapid change in the enterprise networking equipment markets is the only constant that vendors can count on today. Targeting opportunities is a challenge because of emerging technologies, like unified communications and fixed mobile convergence, and a continued focus on security, go-to-market strategies, and customer demands to improve business performance. IDC's Canadian Quarterly Router Tracker® covers the router market. Understanding which markets and segments are growing greatly enhances clients' ability to more effectively respond to today's dynamic market. This product incorporates multiple streams of inputs, such as channel sources and supply-side and demand-side research, gathered through IDC's analyst discussions, worldwide research, end-user surveys, and interviews. This visibility into market trends can assist clients in developing more effective sales and marketing strategies to better capitalize on market segments with the greatest growth potential, to reduce sales cycles, and to increase revenue and market share.
This tracker provides total market size and vendor share for the following technology areas. Measurement for this tracker is in units, vendor revenue, and value.
- Product (high end, midrange, low end, SOHO)
- Deployment (service provider, enterprise)
- Connectivity (core, edge)
This tracker is delivered on a quarterly basis with tools such as Excel pivot tables and IDC's Web-based query tool. Deliverables for this tracker are listed below. For a complete delivery schedule, please contact an IDC sales representative.
IDC's Tracker Methodology
IDC's tracker data is developed using a rigorous methodology that includes well-planned and well-coordinated local, regional, and worldwide data cross-checks combined with a proprietary advanced data consolidation and analysis data platform managed by IDC's Worldwide Tracker organization. Data sources used in the process of determining IDC's tracker numbers include, but are not limited to:
- In-country local vendor interviews
- Distribution data feeds
- Worldwide and regional vendor guidance
- ODM data
- In-country local channel partner discussions
- Import records
- Feedback from component suppliers
- Vendor briefings and public financial reports