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European Verticals: Use Cases and Strategies

IDC's European Verticals: Use Cases and Strategies service analyzes industry trends in Europe, covering business and IT strategies, macroeconomic events impact, vendors' vertical strategies and emerging technologies trends by industry and use case. The service enables vendors to put in place and optimize their vertical go-to-market strategy, to survive and thrive in a volatile macro environment and to identify the use cases that are driving tech disruption. The service provides an overview of IT intensity and innovation propensity across verticals, highlighting European industries maturity and sweet spots. It also compares vendors vertical strategy against competition, pinpointing those characteristics that make a market vertical strategy successful. Emerging Technologies are also covered, highlighting European Industries' propensity to new technology adoption, and providing a beyond the horizon look at what's next in the European digital landscape.


Markets and Subjects Analyzed

  • Key vertical markets: banking, insurance, securities and investment services, discrete and process manufacturing, retail, wholesale, communications, media, utilities, transportation, professional services, personal and consumer services, construction, resources, central and local government, healthcare, education, and consumer
  • Vertical markets in the European economy: structure and performance indicators
  • Business and IT requirements by vertical market
  • Macroeconomic events and COVID-19 impact assessment across Industries in Europe
  • Vendor strategies and initiatives: The IT Vendors' Vertical Strategy and Execution (VSX) European Matrix for vendors positioning and comparison against competition
  • Digital Transformation (DX) maturity across Industries and digital use cases
  • Emerging technologies across European Industries such as IoT, ARVR, Blockchain, Edge, Quantum, Augmented Humanity and others
  • Analysis of 5-year spending forecasts by vertical

Core Research

  • European IT Spending by Vertical Market, Five-Year Forecast
  • European Vertical Markets: Benchmarking IT Against GDP and Total Employment
  • Business and Digital Priorities in European Vertical Markets
  • European IT Spending and MacroEconomic Impact across Industries
  • Macroeconomic assessment across Industries in Europe
  • European CxO: enabling vendors to gain from the shift toward Lines of Business (LOBs) in technology budgets
  • Emerging Technologies and Leading Use Cases
  • Innovation index: which are the most innovative industries and why
  • VSX European Matrix for vendors vertical positioning and vertical strategy success

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.


Key Questions Answered

  1. Which verticals offer the best opportunities in Europe?
  2. How much will each industry spend on IT, and which technologies will attract incremental spending?
  3. How to steer a successful Vertical Go To Market in Europe and how vendors vertical strategies compare against each other?
  4. How to survive and thrive in a volatile European macro environment in 2021 and beyond? How to digitally reignite the post-pandemic recovery?
  5. Which is the impact of the shift toward Lines of Business (LOBs) in Technology Budgets?
  6. What is driving Emerging Technologies adoption across industry sectors, and where is the ICT market heading?
  7. Which industries are innovation-driven and DX ready?

Related Links


Meet the Experts
Andrea Siviero

Associate Research Director, European Customer Insights & Analysis

Angela Vacca

Senior Research Manager, European Industry Solutions, Customer Insights & Analysis