By using this site, you agree to the IDC Privacy Policy

Print Page

Europe, Middle East and Africa Quarterly Wearable Device Tracker

IDC's Europe, Middle East and Africa Quarterly Wearable Device Tracker® provides details on vendors, technologies, market opportunity, and trend analysis in the growing wearable device market. The tracker breaks the market into two different categories — smart wearables and basic wearables — and provides detailed information concerning these product categories in an easy-to-use pivot table. IDC's tracker products provide reliable, accurate, and independent market research used as a base to create quantitative market analysis and to study historical and future trends.


Technology Coverage

This tracker provides total market size and vendor share for the following technology areas. Measurements for this tracker are in unit shipments, end-user value, and ASP.

Core Coverage

  • Product category: basic wearable, smart wearable
  • Product: clothing, earwear, modular, watch, wrist band, other
  • Vendors: 50+
  • Operating Systems: Android, Wear OS, RTOS, Tizen, WatchOS, etc.
  • Technical attributes: external speaker, GPS, heart rate sensor, kids device, megapixels, microphone, NFC, skin temp sensor, touchscreen, UV sensor, watch face, waterproofing
  • Connectivity: Bluetooth, WiFi, 2G, 3G, 4G
  • Operation mode: tethered, standalone, both
  • Price band: $25 bands
  • Channel group splits:
  • Direct: Inbound/outbound, internet, and store
  • Indirect: Retail, telco, etailer, and dealer/VAR/SI
  • Segment group splits: Commercial and consumer

Geographic Scope

  • Western Europe (16): Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, the U.K.
  • Central and Eastern Europe (6): Czech Republic, Hungary, Poland, Russia, Romania and Rest of CEE
  • Middle East and Africa (7): Israel, Saudi Arabia, South Africa, Turkey, United Arab Emirates, Rest of Middle East and Rest of Africa

Data Deliverables

This Tracker is delivered on a quarterly basis via a web-based interface for online querying and downloads. Deliverables for this tracker are listed below. For a complete delivery schedule please contact an IDC sales representative.

  • Historical data
  • Forecast data

Forecast Coverage

Forecasts for this tracker are updated quarterly and include two years of quarterly forecasts, and an additional three years of annual market projections. Details of the forecast in this tracker are as follows:

Core Forecast Coverage

  • Product category: basic wearable and smart wearable
  • Product: clothing, earwear, modular, watch, wrist band and others
  • Operating system: Android, Wear OS, RTOS, Tizen, WatchOS, etc.
  • Channel Group:
  • Direct: Inbound/outbound, internet, and store
  • Indirect: Retail, telco, etailer, and dealer/VAR/SI
  • Segment Group: commercial and consumer

IDC's Tracker Methodology

IDC's tracker data is developed using a rigorous methodology that includes well-planned and well-coordinated local, regional, and worldwide data cross-checks combined with a proprietary advanced data consolidation and analysis data platform managed by IDC's Worldwide Tracker organization. Data sources used in the process of determining IDC's tracker numbers include, but are not limited to:

  • In-country local vendor interviews
  • Distribution data feeds
  • Worldwide and regional vendor guidance
  • ODM data
  • In-country local channel partner discussions
  • Import records
  • Feedback from component suppliers
  • Vendor briefings and public financial reports

Related Links


Meet the Experts
Francisco Almeida

Senior Research Analyst, European Mobile Devices

Francisco Jeronimo

Associate VP, Devices, IDC EMEA