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The Content Marketing Supply Chain: Meeting the Demand for Content Marketing at Scale

The Content Marketing Supply Chain: Meeting the Demand for Content Marketing at Scale

Sep 01, 2016

Framingham, MA, United States

Details

Event Details

The Content Marketing Supply Chain: Meeting the Demand for Content Marketing at Scale

12:00 p.m. - 1:00 p.m. U.S. Eastern Time

To register for this event, or to access the on-demand replay, please click here.

The era of "Big Content" has arrived. The challenge has become not just producing great content but producing great content at scale! Content marketing at scale requires a radically different way of working. Just as chefs in a large restaurant who prepare thousands of four-star meals a day must work very differently from family cooks, marketing leaders who wish to succeed with content marketing at scale must think about their operations more holistically.

In this Web conference, Kathleen Schaub of IDC's CMO Advisory Service, will share IDC's four-phase Content Marketing Supply Chain and share insights into how leaders are re-architecting the work of content marketing in innovative, collaborative ways.

Session Speakers:

Kathleen Schaub, Vice President of Research, CMO Advisory Service

Audio replays of this Web conference are available to all registered participants starting the day after the event.

If you have questions about how to participate in this Web conference, please contact webconferences@idc.com.

Agenda

12:00 PM - 1:00 PM

The Content Marketing Supply Chain: Meeting the Demand for Content Marketing at Scale

12:00 p.m. - 1:00 p.m. U.S. Eastern Time

12:00 PM - 12:02 PM

Topic and Speaker Introductions

IDC Web Conference Host

12:02 PM - 12:45 PM

The Content Marketing Supply Chain: Meeting the Demand for Content Marketing at Scale

Program Vice President, CMO Advisory & Customer Experience , IDC

12:45 PM - 12:58 PM

Participant Q&A

12:58 PM - 1:00 PM

Conclusions/Wrap-up

IDC Web Conference Host