IDC's Advertising Technology series helps clients negotiate the rapidly advancing development and deployment of advertising technology and its business implications. How does enterprise digital transformation (DX) — with its cloud, mobile, Big Data and analytics, and social pillars — impact the advertising industry? This series focuses on the technological trends in advertising automation, video and connected TV advertising, mobile advertising; identity, privacy, and compliance; and the overlap between ad tech and marketing automation.
Advertising Technology
Markets and Subjects Analyzed
- Identity, privacy, and compliance
- Digital advertising and the tech backlash
- Following TV ad dollars: Who benefits most in digital video?
Core Research
- Advertising Software Taxonomy
- Worldwide and U.S. Advertising Software Revenue Forecast, 2021-2025
- Worldwide Digital Advertising Software Market Shares, 2020
- Market Analysis Perspective: U.S. Digital Advertising, 2021
- Worldwide Mobile In-Game Advertising Forecast, 2021-2025
In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.
Key Questions Answered
- What are the upsides of the implementation of certain technologies for businesses?
- What do you need to do to prepare for the adoption of these technologies?
- Who are the key stakeholders you need to convince?
- How do you actually implement the new technology?
Companies Covered
AdRoll, Inc., Adobe Systems Inc., Alphabet Inc., Amazon.com Inc., Amobee, Inc., AppLovin Corporation, Apple Inc., AppsFlyer, Centro, Inc., Comcast Corporation, Criteo S.A., DoubleVerify Inc., Facebook, Inc., Google LLC, INTEGRAL AD SCIENCE HOLDING CORP., Index Exchange Inc., LiveRamp Inc., Mandalay Digital Group Inc., MediaMath, Inc., Neustar Inc., Nielsen Consumer LLC, OpenX Technologies Inc., Oracle Corporation, PubMatic Inc., Salesforce.com, Inc., The Rubicon Project, Inc., The Trade Desk Inc., The Walt Disney Company, Tremor International Ltd., Twitter, Inc., Verizon Communications, Inc., WARNER MEDIA, LLC, WideOrbit Inc., clypd Inc., comScore Inc.