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The Transformation of Regional Marketing

The Transformation of Regional Marketing

Feb 09, 2017

Framingham, MA, United States

Details

Event Details

The Transformation of Regional Marketing

12:00 p.m. - 1:00 p.m. U.S. Eastern Time

To register for this event, or to access the on-demand replay, please click here.

The customer experience mandate requires that companies get closer to their customers than ever before. Marketing teams on the ground in various global locations offer an incredible resource. How is the digital transformation of marketing changing the role of regional marketing? How are leaders taking advantage of new opportunities? How are companies meeting new challenges? In this Web conference, Richard Vancil, Kathleen Schaub, and Andrew LeClair of IDC's CMO Advisory team present findings from a new regional marketing research study and share insights and guidance from regional leaders.

Session Speakers:

Richard Vancil, Group Vice President, Executive Advisory Strategies

Kathleen Schaub, Program Vice President, CMO Advisory & Customer Experience

Andrew LeClair, Research Analyst, CMO Advisory Services

Audio replays of this Web conference are available to all registered participants starting the day after the event.

If you have questions about how to participate in this Web conference, please contact telebriefings@idc.com.

Agenda

12:00 PM - 1:00 PM

The Transformation of Regional Marketing

12:00 p.m. - 1:00 p.m. U.S. Eastern Time

12:00 PM - 12:02 PM

Topic and Speaker Introductions

IDC Web Conference Host

12:02 PM - 12:45 PM

The Transformation of Regional Marketing

Program Vice President, CMO Advisory & Customer Experience , IDC

12:45 PM - 12:58 PM

Participant Q&A

12:58 PM - 1:00 PM

Conclusions/Wrap-up

IDC Web Conference Host