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The Top Five Trends Shaping the Future of Programmatic Advertising

The Top Five Trends Shaping the Future of Programmatic Advertising

Apr 20, 2017

Framingham, MA, United States

Details

Event Details

The Top Five Trends Shaping the Future of Programmatic Advertising

12:00 p.m. - 1:00 p.m., U.S. Eastern Time

To register for this event, or to access the on-demand replay please click here.

No other area of advertising is as turbulent as programmatic advertising. Google's and Facebook's rapid growth has begun to squeeze the independent ecosystem and puts independents in trouble. How does header bidding impact the independent ecosystem? What role will programmatic video and TV advertising play? In this IDC Web Conference, Media & Entertainment Vice President Karsten Weide discusses the latest numbers and trends from the programmatic advertising world.

Session Speakers:

  • Karsten Weide, Program Vice President, Media & Entertainment

Audio replays of this Web conference are available to all registered participants starting the day after the event.

If you have questions about how to participate in this Web conference, please contact webconferences@idc.com.

Agenda

12:00 PM - 1:00 PM

The Top Five Trends Shaping the Future of Programmatic Advertising

12:00 p.m. – 1:00 p.m. U.S. Eastern Time

12:00 PM - 12:02 PM

Topic and Speaker Introductions

IDC Web Conference Host

12:02 PM - 12:45 PM

The Top Five Trends Shaping the Future of Programmatic Advertising

Program Vice President, Media & Entertainment , IDC

12:45 PM - 12:58 PM

Participant Q&A

12:58 PM - 1:00 PM

Conclusions/Wrap-up

IDC Web Conference Host