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Canadian Quarterly Personal Computing Device Tracker

IDC's Canadian Quarterly Personal Computing Device Tracker® fills the growing demand for detailed, timely, and accurate information on the Canadian personal computing device market. This includes data and insight into trends around desktops, notebooks, detachable tablets, slate tablets, and workstations. The program provides insightful analysis, quarterly market share data, and a five-year forecast by country. The core of the product is a comprehensive electronic database detailing changes and trends in the highly competitive personal computing device market. IDC's Canadian Quarterly Personal Computing Devices Tracker® is built on the foundation of IDC's network of country-level quarterly tracking services, and its bottom-up methodology delivers an accurate view of the personal computing device market from those closest to it.

Technology Coverage

This tracker provides total market size and vendor share for the following technology areas. Measurement for this tracker is in shipments and revenue.

Core Coverage:

  • Product category: Desktop, notebook, detachable tablet, slate tablet, and workstation
  • Product: All-in-one DT, traditional DT, traditional NB, ultraslim NB, convertible NB, mini NB, detachable tablet, slate tablet, personal WS, and datacenter WS
  • Product detail: All-in-one DT, tower DT, small DT, ultrasmall DT, traditional NB, ultraslim NB, convertible NB, detachable tablet, slate tablet, desktop WS, mobile WS, and datacenter WS
  • Vendor group/vendor/vendor brand
  • Product brand/model name
  • Operating system
  • Touch
  • Processor vendor and brand
  • Screen size band
  • Segment: Consumer, education, government, very large business (1,000+ employees), large business (500–999 employees), medium-sized business (100–499 employees), small business (10–99 employees), and small office (1–9 employees)
  • Channel: Direct — inbound/outbound, direct — internet, direct — store, indirect — dealer/VAR/SI, indirect — etailer, indirect — retail, and indirect — telco
  • Additional tech splits (detachable tablet and slate tablet only): Screen resolution, integrated cellular, generation, air interface, air interface detail, secondary air interface, RAM (GB)

Optional Content Add-Ons:

  • Segment by channel
  • OS version/OS paid/nonpaid

Geographic Scope

  • Canada

Forecast Coverage

Forecasts for this tracker are updated quarterly and include 2 years of historical data, 2 years of quarterly forecasts, and an additional 3 years of annual market projections. Forecasts are available at the regional level. Examples of the forecasts included in this tracker are as follows:

Core Forecast Coverage:

  • Product category: Desktop, notebook, detachable tablet, slate tablet, and workstation
  • Product: All-in-one DT, traditional DT, traditional NB, ultraslim NB, convertible NB, mini NB, detachable tablet, slate tablet, personal WS, and datacenter WS —
  • Operating system
  • Screen size band
  • Connectivity
  • Segment: Consumer, education, government, very large business (1,000+ employees), large business (500–999 employees), medium-sized business (100–499 employees), small business (10–99 employees), and small office (1–9 employees)
  • Channel: Direct — inbound/outbound, direct — internet, direct — store, indirect —dealer/VAR/SI, indirect — etailer, indirect — retail, and indirect — telco

Optional Forecast Add-Ons:

  • Price band, installed base, and segment by channel

Deliverables

This tracker is delivered on a quarterly basis with tools such as pivot tables and web-based query. Deliverables for this tracker are listed below. For a complete delivery schedule, please contact an IDC sales representative.

  • Preliminary top 5
  • Preliminary top 10
  • Historical data
  • Forecast data
  • Other

IDC's Tracker Methodology

IDC's tracker data is developed using a rigorous methodology that includes well-planned and well-coordinated local, regional, and worldwide data cross-checks combined with a proprietary advanced data consolidation and analysis data platform managed by IDC's Worldwide Tracker organization. Data sources used in the process of determining IDC's tracker numbers include, but are not limited to:

  • In-country local vendor interviews
  • Distribution data feeds
  • Worldwide and regional vendor guidance
  • ODM data
  • In-country local channel partner discussions
  • Import records
  • Feedback from component suppliers
  • Vendor briefings and public financial reports
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Related Links

Meet the Experts

Jean Philippe Bouchard Vice-President, Mobility & Consumer Research, Canada
Steve Yang Senior Analyst, Communications & Mobility
Tim Brunt Program Manager, Personal Computing