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Europe, Middle East and Africa Quarterly Personal Computing Device Tracker

The core of IDC's Europe, Middle East and Africa Quarterly Personal Computing Device Tracker® service is a comprehensive electronic database detailing changes and trends in the highly competitive personal computing device market, covering desktop, notebook, workstation, tablet, and detachable product categories, vendors, brands, customer segments, distribution channels, operating systems, screen sizes, and pricing. Quarterly updates provide the latest information on the rapidly changing market for time-critical decision making. Built on the foundation of IDC's network of country-level quarterly device research, this service's bottom-up methodology delivers an accurate view of the personal computing device market from those closest to it. Additional related services are also available and include segment-by-channel analysis and installed base.

Technology Coverage

This tracker provides total market size and vendor shares for the following products. Measurement for this tracker is in both units and value.

Core Coverage

  • Product category: Desktop, notebook, workstation, slate tablet, detachable tablet
  • Product: Traditional desktop, all-in-one desktop, personal workstation, datacenter workstation, traditional notebook, ultraslim notebook, convertible notebook, slate tablet, detachable tablet
  • Product detail: All-in-one Desktop, small DT, tower DT, ultrasmall DT, traditional Notebook, ultraslim NB, convertible NB, mini NB, detachable tablet, slate tablet, desktop Workstations, mobile WS, datacenter WS
  • More than 250 vendors and 300+ brands and/or models
  • Historical data details by brand, model (for tablets), screen size, OS, touch (for PC), processor, connectivity (WiFi, 3G, 4G, 5G), price band
  • Price Bands: $50 bands


  • Segment group: Consumer, Commercial
  • Segments detail: Consumer, Education, Government, Very Large Business (1000+), Large Business (500-999), Medium Business (100-499), Small Business (10-99), Small Office (1-9)
  • Channel group: direct, indirect
  • Segment detail:
  • Direct: Inbound/outbound, internet, and store
  • Indirect: Retail, telco, etailer, and dealer/VAR/SI

Optional Content Add-Ons

  • OS Version, segment by channel

Geographic Scope

  • Western Europe (16): Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the U.K.
  • Central and Eastern Europe (16): Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Slovakia, Slovenia, Ukraine, Rest of Central and Eastern Europe, Estonia, Latvia, Lithuania, Kazakhstan, Serbia
  • Middle East and Africa (26): Algeria, Bahrain, Botswana*, Egypt, Ethiopia*, Ghana*, Israel, Jordan*, Kenya, Kuwait, Lebanon*, Morocco, Namibia*, Nigeria, Oman, Pakistan, Qatar, Saudi Arabia, South Africa, Tanzania*, Tunisia, Turkey, Uganda*, United Arab Emirates, Rest of Africa, Rest of Middle East, (*PC categories only)

Data Deliverables

This Tracker is delivered on a quarterly basis via a web-based interface for online querying and downloads. Deliverables for this tracker are listed below. For a complete delivery schedule please contact an IDC sales representative.

  • Preliminary data, historical data, forecast data, qualitative analysis, and forecast assumptions

Forecast Coverage

Forecasts for this tracker are updated quarterly and include up to two years of quarterly forecasts and an additional three years of annual market projections. Forecasts are available at the worldwide, regional, and country levels. Forecast coverage for this tracker includes:

  • Product category: Desktop*, notebook*, detachable tablet, and slate tablet (*workstation is integrated.)
  • Product: All-in-one DT, traditional DT, traditional NB, ultraslim NB, convertible NB, detachable tablet, and slate tablet
  • Channel: Same as above
  • Segment: Same as above

Optional Forecast Add-Ons

  • Price band forecast
  • Installed base
  • Segment by channel forecast
  • Screen size and product detail forecast
  • Touch forecast
  • OS forecast

IDC's Tracker Methodology

IDC's tracker data is developed using a rigorous methodology that includes well-planned and well-coordinated local, regional, and worldwide data cross-checks combined with a proprietary advanced data consolidation and analysis data platform managed by IDC's Worldwide Tracker organization. Data sources used in the process of determining IDC's tracker numbers include, but are not limited to:

  • In-country local vendor interviews
  • Distribution data feeds
  • Worldwide and regional vendor guidance
  • ODM data
  • In-country local channel partner discussions
  • Import records
  • Feedback from component suppliers
  • Vendor briefings and public financial reports

Related Links

Meet the Experts
Karine Paoli

Associate VP, European Personal Computing, IDC EMEA