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Japan Augmented and Virtual Reality (Japanese Version with Key English Language Reports)

The virtual reality (VR) market is expanding rapidly since 2016, and its ecosystem (contents, hardware, authoring software, etc.) is on a growth trajectory. Thus the market expansion and growth is positively expected in the future. In addition, the augmented reality (AR) market will continue to grow steadily, centering on business use, and technical breakthroughs are expected to bring about explosive expansion of the market in the future. These technologies that significantly change the informational behavior by visual sense will play a major role in digital transformation (DX) that creates value through new products and services, new business models, and new relationships and establishes competitive advantages. IDC's Japan Augmented and Virtual Reality (Japanese Version with Key English Language Reports) will investigate the Japan domestic market related to AR and VR, including mixed reality (MR), and provide market forecasts, user trends, analysis of usage trends, future technical prospects, and so forth with deep insight by analyst that has rich knowledge on this market.

Markets and Subjects Analyzed

  • AR/VR headset market share in Japan
  • AR/VR-related market spending forecast in Japan
  • AR/VR-related technology trends in Japan
  • AR/VR market commercial user trends

Core Research

  • Japan AR/VR Headset Market Share
  • Japan AR/VR Market Forecast
  • Japan Trends on AR/VR-Related Technologies
  • Japan AR/VR Commercial User Survey
  • IDC FutureScape: Worldwide AR/VR 2018 Predictions — Japan Implications

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.

Key Questions Answered

  1. What is the difference between the adoption of AR/VR in Japan and the world?
  2. Which type of AR/VR headset will be the market initiative in the future?
  3. What kind of use case is seen promising in the AR/VR market?
  4. What kinds of devices are expected to be launched in the future except for the head mounted display?
  5. What type of industry/field enterprise users are planning to adopt AR/VR in business? What is the progress situation?
  6. What issues are facing AR/VR content creation/publication companies?
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Meet the Experts

Akira Sugawara Senior Market Analyst, PC, Mobile & Client Solution, IDC Japan