The virtual reality (VR) market is expanding rapidly, and its ecosystem (contents, hardware, authoring software, etc.) is on a growth trajectory in several industries. The market expansion and growth are positively expected in the future then. In addition, the augmented reality (AR) market is expected to bring about explosive expansion of the market in the future, thanks to accumulation of steady technical improvements. These technologies that significantly change the informational behavior by visual sense will play a major role in digital transformation (DX) that creates value through new products and services, new business models, and new relationships and establishes competitive advantages. IDC's Japan Augmented and Virtual Reality (Japanese Version with Key English Language Reports) will investigate the domestic market in Japan related to AR and VR, including mixed reality (MR), and provide market forecasts, user trends, analysis of usage trends, future technical prospects, and so forth with deep insight by analysts who have rich knowledge on this market.

In 2019, we will analyze the opportunities of AR/VR usage opportunities to synergy with other technologies such as 5G communication, AI, and IoT.

• AR/VR headset market share in Japan
• AR/VR-related market spending forecast in Japan
• Applications of other advanced technologies onto AR/VR
• AR/VR market commercial user trends

• Japan AR/VR Headset Market Share
• Japan AR/VR Market Forecast
• AR/VR-Related Technology Trends in Japan
• Japan AR/VR Commercial User Survey
• 5G and AR/VR: Road Map and Opportunities
• IDC FutureScape: Worldwide Connected Devices and Augmented Reality/Virtual Reality 2019 Predictions — Japan Implications

Note: All documents will be delivered in local language with the exception of up to two market share and market forecast documents, which will be delivered in both English and local language.

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.

1. What is the difference between the adoption of AR/VR in Japan and the world?
2. Which type of AR/VR headset will be the market initiative in the future?
3. What kind of use case is seen promising in the AR/VR market?
4. What kinds of devices are expected to be launched in the future except for the head-mounted display?
5. What type of industry/field enterprise users are planning to adopt AR/VR in business? What is the progress situation?
6. What opportunities of application of 5G telecommunication technologies onto AR/VR?