The virtual reality (VR) market is expanding rapidly, and its ecosystem (contents, hardware, authoring software, etc.) is on a growth trajectory in several industries. The market expansion and growth are positively expected in the future then. In addition, the augmented reality (AR) market is expected to bring about explosive expansion of the market in the future, thanks to accumulation of steady technical improvements. These technologies that significantly change the informational behavior by visual sense will play a major role in digital transformation (DX) that creates value through new products and services, new business models, and new relationships and establishes competitive advantages. IDC's Japan Augmented and Virtual Reality (Japanese Version with Key English Language Reports) will investigate the domestic market in Japan related to AR and VR, including mixed reality (MR), and provide market forecasts, user trends, analysis of usage trends, future technical prospects, and so forth with deep insight by analysts who have rich knowledge on this market.
In 2019, we will analyze the opportunities of AR/VR usage opportunities to synergy with other technologies such as 5G communication, AI, and IoT.