The New Zealand ICT Competitive Intelligence research program outlines a whole of market view of ICT across all industries, sizes, and maturity. The ICT program addresses the market opportunities, including:
- The addressable/accessible market
- Customer drivers for investment and adoption
- The role of the service provider to add value
The structure of the document is a mix of PowerPoint slides and word documents that can be easily read and understood across the cloud, infrastructure, and services organization. CXO's, LOB's, sales, and the strategy teams are leveraging this report series as an easily consumable representation of the market category to align their product market fit and go-to-market process.