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New Zealand ICT Competitive Intelligence

The New Zealand ICT Competitive Intelligence research program outlines a whole of market view of ICT across all industries, sizes, and maturity. The ICT program addresses the market opportunities, including:

  • The addressable/accessible market
  • Customer drivers for investment and adoption
  • The role of the service provider to add value

The structure of the document is a mix of PowerPoint slides and word documents that can be easily read and understood across the cloud, infrastructure, and services organization. CXO's, LOB's, sales, and the strategy teams are leveraging this report series as an easily consumable representation of the market category to align their product market fit and go-to-market process.

Markets and Subjects Analyzed

  • Telecommunications and network connectivity
  • Cloud services (IaaS, PaaS, SaaS)
  • Managed services (UC and C, security)
  • C-suite (New Zealand market technology sentiment)
  • Emerging technologies (AI, AR/VR, blockchain)
  • Competitor analysis

Core Research

  • IT Services MaaF
  • Telecommunication services MaaF
  • Vertical MaaF
  • SMB MaaF
  • Cloud MAP
  • Mobility MAP
  • Big Data and Analytics MAP
  • Security MAP
  • UC and C MAP
  • IoT MAP

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.

Key Questions Answered

  1. What is the strategic importance of ICT market drivers and where will the benefit be realized?
  2. Who are the owners and drivers for adoption within the organization?
  3. What is the timing for adoption and proportion of budgetary focus?
  4. What are the risks, concerns, and considerations of the organization in leveraging the technology?
  5. How are they going to leverage the service provider community?
  6. What is their perception of the service providers and likelihood to use?
  7. Why that provider is important, and what are the expectations?
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